What do people think of your brand? Is your brand equity growing? These are example questions that will be able to answer about your brand, and to get those answers, you need to conduct brand research. You can’t measure your brand’s performance without understanding what people think about it.
A preferred brand means something to consumers. By conducting continual research on existing and prospective customers will let you understand how they perceive your brand. What if consumer perceptions of your brand are completely different than how you’re positioning it in your marketing communications?
Morrigan will help you on this matter. Please do contact us if you need this research type.